In celebration of Hans Florine’s book, On the Nose: A Lifelong Obsession with Yosemite’s Most Iconic Climb, his sponsors teamed up to provide great gear and apparel prizes. More than 1,500 participants posted photos to Instagram, tagging #myoutdoorobsession. We chose a new winner each week, favoring shots depicting single-minded pursuit, adventure prowess, killer scenery, and, of course, personal style.
The posting period ended November 20, 2016. The Grand Prize Winner was Andrew McQuillen, a middle school physics teacher and avid climber. He won and all-expense paid 4-day/3-night trip to Yosemite National Park, along with the Week 10 prize. Check out his photo, and all of the weekly winners’ photos below.